Ideas on how to advertise for screen enclosures?

Q: I live in central florida & as people who live here know, we need screen to block us from bugs & keep the pools clean from leaves, etc. I work at a place that builds custom screen enclosures, porches, & garage screen doors. I need to find a new way to advertise because business is slow. Any ideas? (I have already tried yellowpages, newspapers, radio ads). We have tried the "beat other prices", but someone is under selling everyone! (They promise to do work for less than what it costs us to buy the materials alone!!!). We are trying to figure out who this is because the few companies that have been around for years (includung us), are losing business to these fly-by-night companies under selling everyone! In about 3-4 months or so, the SAME PEOPLE will call back because the "fake companies" messed up & the homeowner can't find them. Well, we are in a slow period now & are selling our work as low as we possible can. We just need some way to let people know that they need to go with a company with a proven record of quality!

A: I'd go with the idea that the enclosure also keeps out small critters and insects (squirrels, flies, etc.) and allows ones house pets to enjoy the outside without being vulnerable to other feral cats and dogs. If that doesn't work, offer to undersell your competitors by ten percent.

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